Marketing & SEO · 7 min read

How to make your salon easier to find on Google

Local search starts with relevance.

Image: Wikociewie · CC0 · Wikimedia Commons

Search engines need to understand what your salon offers and where you operate. Use the actual names clients search for.

Be specific about treatments

  • Brow lamination
  • Brow shaping
  • Brow tint
  • Lash lift
  • Lash extensions

Make your location clear

Your salon name, location and service information should be consistent.

Create useful treatment information

Explain what each treatment is, who it is for, how long it takes and what clients can expect. Map each offer to the FindBrows catalog so city pages can show you.

Keep your profile current

  • Opening hours
  • Services
  • Photos
  • Contact details
  • Booking link

Reviews matter too

A strong review profile can help potential clients choose between salons. FindBrows does not paste a made-up Google count onto your listing.

Put this into practice

Put this into practice in FindBrows

The same knowledge as the salon dashboard: treatments, rebooking, reviews, policy and aftercare in one system.