Revenue & pricing · 6 min read
How to price your salon treatments
Pricing is not just about what your competitors charge.
Your prices need to reflect your time, costs, expertise and the experience you provide. Your appointment calendar is one of your most valuable assets.
Start with your real costs
- Product costs
- Treatment time
- Staff costs
- Rent
- Software
- Payment fees
- Marketing
- Taxes
Price for the appointment, not just the product
A 30-minute treatment and a 90-minute treatment should not be priced as if they consume the same amount of capacity.
Avoid constant discounting
Discounts can attract attention, but repeated discounting can train clients to wait for a lower price. Instead, consider packaging complementary treatments or adding value.
Review your prices periodically
Costs change. Your experience changes. Demand changes. Review your pricing rather than leaving your menu unchanged indefinitely.
Put this into practice
Put this into practice in FindBrows
The same knowledge as the salon dashboard: treatments, rebooking, reviews, policy and aftercare in one system.